The average person navigates the web multiple times per day, but what makes a website stand out? It could be the insightful contents provided within the page, the interesting blogs, the fast site speed, the cutting-edge design, or maybe things as simple as fulfilling your basic need without any hassle. These are all examples of good User Experience or abbreviation known as UX.
The modern world is full of design and technology, but as technology is getting increasingly complex, navigating them can be a challenge. This is where design and development factors in! For a user to navigate a certain technological medium, it requires a strong design that allows the user to utilize it satisfyingly.
What is UX?
Why is it so important?
User Experience (UX) can be explained as the experience and emotion that a user feels when using a particular product. A user’s experience can be impacted by big factors such as the usability of the product to even the smallest of detail.
Every interaction between the user and the company can be considered a User Experience. When talking about User Experience, the most important thing to touch on would be the usability and how well the user can fully comprehend the product. The user should be able to productively navigate a product with satisfaction through a seamless process and utilize the main function or get relevant information that the product can offer.
A User Experience can make or break a company. A statistic from UXCam has shown that 88% of users are least likely to return to a website after a bad user experience. UX is also a deciding factor in choosing a product, a service, or a system. For instance, if 10 websites provide equally insightful content but if one of them has the best site speed and impressive design, most users will choose the one with outstanding UX over the rest.
Key Elements of UX
To someone new to it, User Experience can be extremely complicated with many elements and require a certain level of understanding to begin to comprehend it. However, the elements of UX can be simplified into 5 planes.
The planes are stacked one on top of another, which means that the bottom plane is those that are constructed first, and the surface plane is constructed last. The bottom plane is abstract, while the surface is detailed, specific, and concrete.
The surface is visual, meaning what you see. This includes the visual appeal such as images, color, design, and everything you see and can click on. The surface provides information to the user and tells them how to navigate the web.
The skeleton is located beneath the surface, and in this logic, the skeleton is the placement of what you see. This includes button placement, the placements of web tabs, the placement of images. The placement should be precise, clear, and easy to understand. Bad placements of visuals can lead to confusion and a bad user experience.
How something is displayed can tell the user what they should do. For example, when there is a pop-up message asking the user whether they accept or reject cookies, almost all of the time, the answer “Yes” is located on the right side while the answer “No” is located on the left. This is what developers and UX Designer should think about. Placements will aid the audience in navigating the product or service you provide.
The structure is how the system responds to the action of a user. The structure includes features on how a user can access the designated site, and how they can jump from one point to another. This also determines how much information is displayed at a time to increase efficiency and for the user to navigate the product intuitively.
For a site to be usable, the scope is very much needed. The scope allows the product or service to function and serves its purpose. For a product to function, it needs features and information and the scope helps determine which feature or information is most important and must be included and which information or feature is irrelevant.
The strategy is the most important aspect of all 5 elements because it is essentially the main purpose or the main objective of the product. Understanding the strategy clearly can help you tremendously with building a good user experience because it will help you understand which feature you will need, how features or information are displayed and how the product will be used.