Marketing in Industry 4.0

In the old days, advertisements were very traditional through print, TV, radio ads, and billboards. However, these channels have evolved into digital platforms such as SEO or Search Engine Optimization, content marketing, social media, and even email workflow. 

Across all aspects of society, technology is causing transformation.  In our personal lives, not only are we continuing using it and even dependent on it, we still find our workplaces digitally changing with more and more technology-based processes now being pursued. This transition is referred to as the fourth industrial revolution or industry 4.0.  Production can be very productive and tailored according to consumer needs with the collection and analysis of real-time data, artificial intelligence, and all components of a production line to speak to each other.

The Marketing 4.0 ( IoT, Cloud service, Data )


It is still in the early days, but it is only a matter of time when the digital and physical worlds integrate and smart automation powered by data, artificial intelligence (AI), and machine learning are prevalent. To fully realize the benefits of Industry 4.0 and pull ahead of your competition, you’ll need to include marketing. Digital marketing and marketing automation will connect you to your customers, help you understand what they want, and deliver a customized, personalized experience. As marketers, you need to assess your current digital infrastructure and how it will need to evolve to support a digital enterprise. With enough information, those analytic and data-driven decisions will have to be used to decide where to invest or abandon. The best part of digital marketing is that it’s measurable. So you’ll always know your marketing ROI and be able to budget more proactively. Digitizing and automating your marketing efforts will improve your efficiency.

Forward-thinking to the future of the digital economy with IoT technology

If the rest of your operations and processes are rocketing toward the future, it’s not a good idea to leave your marketing efforts stuck back in 2011. IoT is making quite a profound impact on the marketing world. IoT technology helps businesses make their products and services more appealing to consumers by making it easier to listen to customer needs and respond appropriately. IoT enables your efforts to be trackable and measurable, allowing you to make data-driven decisions and react faster to change in the marketplace. IoT helps companies better market their products and services as they can collect more data from customers. This data is valuable as it provides insights into consumer behavior, making it easier to market products/services successfully. Some industry insiders argue that IoT will revolutionize marketing within a year or less.

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